Vintage Alcohol Ads

Explore a collection of classic advertisements showcasing iconic beer, wine, and spirit brands from years past. These ads highlight bold designs and memorable marketing that capture the spirit of cocktail culture and brewing history.

1930s · 1940s · 1950s · 1960s · 1970s · 1980s

1930s Alcohol Ads

1934 Seagram's Ancient Bottle Rye and Seagram's V.O. Bourbon Ad - "At Leading Hunt Clubs they prefer Seagram's"

1934 King William IV V.O.P Scotch Whisky Ad - ""WE GIVE YOU THE KING!""

1934 Golden Wedding Whiskey Ad - "From Golden Grains to—GOLDEN WEDDING IT'S ALL WHISKEY"

1934 Carling's Canadian Ale (Red Cap) Ad - "Over the border from CANADA...comes Carling's Canadian Ale (Red Cap)"

1934 National Distillers Pre-Prohibition Vintage Whiskey (Old Grand Dad, Sunny Brook, Mount Vernon) Ad - "Don't say we didn't warn you!"

1934 Rittenhouse Square Straight Rye Whisky 100 Proof Ad - "Are you paying too much for whisky?"

1936 G&W Five Star Blended Whiskey Ad - "Take a Tip from the Flagship"

1938 Cointreau Liqueur Ad - "Cointreau's prerequisite to lift entertaining above the commonplace."

1938 Fleischmann's Distilled Dry Gin Ad - "A Mixing Gin Since 1876"

1938 Dewar's White Label Blended Scotch Whisky Ad - "For Distinguished Service"

1938 Calvert's Reserve and Calvert's Special Whiskies Ad - "CLEAR HEADS [CLEAR HEADED BUYERS] CALL FOR Calvert WHISKIES"

1938 Gilbey's Distilled London Dry Gin Ad - "THE WORLD'S GREAT DRINKS BEGIN WITH GILBEY'S GIN"

1938 Schenley's Golden Wedding Ad - "Graduate to Golden Wedding!"

1938 Four Roses Whiskey Ad - "You're looking at a thousand dollars' worth of puppies"

1938 Hennessy Cognac Brandy Ad - "Quality, Bouquet, Clean Taste"

1940s Alcohol Ads

1940 Golden Wedding Whiskey Ad - "Five great whiskies 'wedded' into one"

1940 Hiram Walker's Signet Straight Rye Whiskey Ad - "Delightfully light ... because It’s Aged in AGED Wood"

1940 Paul Jones Whiskey Ad - "Impossible, is it?"

1941 Old Grand-Dad Kentucky Straight Bourbon Whiskey Ad - "Head of the Bourbon Family"

1941 Calvert Special and Calvert Reserve Blended Whiskey Ad - "Clear Heads Choose Calvert"

1941 I.W. Harper Kentucky Straight Bourbon Whiskey Ad - "Present it Proudly"

1941 Golden Wedding Whiskey Ad - "Five great whiskies 'wedded' into one"

1941 California Sauterne and Burgundy Wine Ad - "WINE speaks a quiet, warm-hearted welcome"

1941 Continental Whiskey Collection Ad - "NTINENTAL that Superb Whiskies, Gins from The HOUSE of COwill bring joy to millions of festive tables"

1947 Burton's Distilled London Dry Gin Ad - "ON TOP From Coast to Coast"

1947 Haig & Haig Blended Scots Whisky Ad - "The First and Last Word in Scotch"

1947 Dewar's White Label and Dewar's Victoria Vat Ad - "As Traditional of Scotland as the Bagpipes"

1947 Lord Calvert Blended Whiskey Ad - "For Men of Distinction...LORD CALVERT"

1947 Kentucky Tavern Straight Bourbon Whiskey Ad - "The Aristocrat of Bonds"

1947 Seagram's Ancient Bottle Gin Ad - "American Originals"

1947 Old Grand-Dad Kentucky Straight Bourbon Whiskey Ad - "Head of the Bourbon Family"

1947 Philadelphia Blended Whisky Ad - "The Heritage Whisky"

1950s Alcohol Ads

1951 Schlitz Beer Ad - "The Beer that made Milwaukee Famous"

1951 Hiram Walker's Gin Ad - "Taste what Imported Botanicals add to these gin drinks"

1951 Seagram's Ancient Bottle Distilled Dry Gin Ad - "NOW GIN HAS COME OF AGE"

1951 Old Taylor Kentucky Straight Bourbon Whiskey Ad - "Sign of a Good Host"

1951 Corby's Reserve Blended Whiskey Ad - "For whiskey quality that's riding high, look for CORBY'S PARROT"

1951 Pabst Blue Ribbon Beer Ad - "What'll You Have?"

1953 Johnnie Walker Blended Scotch Whisky Ad - "This is the seventh coronation Johnnie Walker has seen since he was born in 1820"

1953 Seagram's VO Canadian Whisky Ad - "Known by the Company it Keeps"

1954 Old Crow Kentucky Straight Bourbon Whiskey Ad - "A Friendly Game at Col. Crow's, 1848"

1954 Schlitz Beer Ad - "There’s no substitute for Schlitz"

1956 Gilbey's Gin Ad - "The inside story of two prized diamonds"

1956 Bacardi Rum Ad - "How to change 'What's for dinner?' into 'Wow!' - in four easy minutes!"

1956 Schweppes Quinine Water Ad - "Odds-on favorite: Gin-and-Tonic with Schweppes!"

1956 Party-Size Glass Bottles Ad - "Treat yourself to beer that stays COOL 93% longer in NEW QUART BOTTLES you don't return"

1956 Seagram's Golden Gin Ad - "Coolest trio under the sun"

1956 Schlitz Beer Ad - "Schlitz with food and fun and sun! Outsells them all"

1956 Pabst Blue Ribbon Beer Ad - "This one has the touch!"

1958 Seagram's V.O. Canadian Whisky Ad - "Throughout the world... Known by the company it keeps"

1960s Alcohol Ads

1960 I.W. Harper Bourbon Ad - "It's always a pleasure!"

1960 Imperial Whiskey Ad - "Knowledgeable people buy Imperial and they buy it by the case"

1960 Smirnoff Vodka Ad - "Said the walrus to the carpenter: "You're gimlet is sublime!""

1960 Pabst Blue Ribbon Beer Ad - "That good old-time flavor is back!"

1960 7 Crown Whiskey Ad - "The sure satisfaction of 7 crown"

1960 Old Forester Whiskey Ad - "There is nothing better in the market"

1961 Beer (general promotion) Ad - "tonight—enjoy a 'lightcap' instead of a nightcap"

1961 Ronrico Rum Ad - "anything vodka can do, Ronrico Rum can do better"

1961 Glass Beer Bottles Ad - "Glass bottles—for the flavor you expect!"

1961 Hiram Walker's Ten High Straight Bourbon Whiskey Ad - "One man tells another and this TRUE bourbon continues to make history"

1961 Old Taylor Kentucky Bourbon Ad - "The Kentucky Bourbon with the definitely better taste!"

1962 Ballantine Ale Ad - "3 out of 4 ale men are BALLANTINE Ale men among all national brands"

1962 Walker's DeLuxe Straight Bourbon Whiskey Ad - "8 Years in the Oak"

1963 I.W. Harper Kentucky Straight Bourbon Whisky Holiday Decanter Ad - "What a handsome way to give pleasure!"

1963 Corby's Reserve Blended Whisky Ad - "Frankly, it makes a terrible martini"

1963 Gilbey's Distilled London Dry Gin Ad - "Out-of-this-world for holiday entertaining"

1963 Smirnoff Vodka and Heublein Cocktails Ad - "How to throw a party without letting it throw you! The Holiday Host's Survival Guide"

1963 Miller High Life Beer Ad - "Enjoy Life with MILLER HIGH LIFE"

1963 Seagram's 7 Crown Ad - "The real beauty of it is what's inside. A taste preferred by far to that of any other whiskey. Give Seagram's 7 Crown and be Sure."

1963 Vat 69 Scotch Whisky Ad - "Arlene Francis gives a holiday party and serves Vat 69"

1963 Budweiser Lager Beer Ad - "A Tradition in Hospitality"

1964 Old Taylor 86 Kentucky Straight Bourbon Whiskey Ad - "Everything’s old fashioned about Old Taylor 86 (except the people who give it)"

1964 Canadian Club Whisky Christmas Packages Ad - "These are the new Canadian Club Christmas packages. Aren’t they beautiful?"

1964 Corby's Reserve Blended Whiskey Ad - "Move to the mild side"

1964 Harvey's Bristol Cream Ad - "Never serve the coffee without the Cream...Harvey's Bristol Cream."

1964 Henry McKenna Hand Made Kentucky Whiskey Ad - "Why not do what great grandfather did. Make it a hand made Christmas."

1964 Schenley Reserve Ad - "This season, give an instant party... give Schenley"

1964 Smirnoff Vodka Ad - "HERE'S THE SMIRNOFF—WHERE'S THE PARTY?"

1964 Seagram's V.O. Canadian Whisky Ad - "Do it again!"

1964 Early Times Kentucky Bourbon Ad - "Early Times...with love"

1964 Canada Dry Club Soda Ad - "Four-fifths of your drink is the mixer. Do you need a better reason for making it Canada Dry?"

1964 Heublein Cocktails Whiskey Sour and Manhattan Ad - "Most hosts can't make cocktails as good as these—and I wish they wouldn't try!"

1964 Gilbey's London Dry Gin Ad - ""The goose hangs high," the Gilbey's pours crisp and London Dry"

1964 Calvert Extra Soft Whiskey Ad - "If you think Soft Whiskey’s holiday decanter will look better on your buffet without the label, go ahead peel it off. The people who drink it will know it’s Soft Whiskey anyhow."

1964 Johnnie Walker Red Label Ad - "Give Johnnie Walker Red, so smooth it’s the world’s largest-selling Scotch."

1964 Old Kentucky Tavern 8 Year Old Bourbon Ad - "every year we bring out an old model."

1964 Ballantine's Scotch Whisky Ad - ""mm-m-m-m!""

1964 Budweiser Lager Beer Ad - "Why bother with a glass?"

1964 Bacardi Rum Ad - "It's Good Old Christmas Eggnog time again!"

1965 Old Forester Bourbon Ad - "tonight...serve the bourbon that reflects your good taste"

1968 Windsor Supreme Canadian Whisky Ad - "The smoothest whisky ever to come out of Canada!"

1968 Canadian Club Imported Canadian Whisky Ad - "Five great Clubs that made history."

1970s Alcohol Ads

1972 Seagram's 100 Pipers Scotch Ad - "It's made proudly. Drink it that way."

1972 Old Taylor Kentucky Straight Bourbon Whiskey Ad - "Get in on the great ice heist."

1972 Imperial Blended Whiskey Ad - "Call on the good-natured whiskey"

1972 Miller High Life Ad - "If you've got the time, we've got the beer."

1972 Dewar's White Label Ad - "Dewar's never varies."

1972 Puerto Rican Rum Ad - "Puerto Rican Rum. Something you can stay with."

1972 Liquore Galliano Ad - "May all your screwdrivers be Harvey Wallbangers."

1972 Johnnie Walker Blended Scotch Whisky Ad - "Memoirs of a bottle:"

1972 Canadian Club Whisky Ad - "Flying a kite off a windswept glacier in New Zealand is no game for kids."

1972 Seagram's Extra Dry Gin Ad - "Make yourself a Red Baron. Orange juice, grenadine and lime. Now get it all together with the perfect martini gin, Seagram's Extra Dry."

1972 Heublein Brass Monkey Ad - "Can a drink that helped defeat the Japanese Secret Service in World War II help you get through college?"

1972 Windsor Supreme Canadian Whisky Ad - "Taste Canada's smoothest whisky."

1972 Canadian Mist Canadian Whisky Ad - "Canada at its best."

1972 Seagram's V.O. Canadian Whisky Ad - "It's been a good day's sail. You deserve Seagram's V.O. The First Canadian."

1972 Old Grand-Dad Kentucky Straight Bourbon Whiskey Ad - "One good thing leads to another."

1972 Cutty Sark Scots Whisky Ad - "To a man they say Cutty Sark. And when it comes to Scotch, Cutty Sark says it all."

1972 Smirnoff Vodka Ad - "Smirnoff leaves you breathless."

1976 Seagram's Extra Dry Gin Ad - "The SEAGRAM'S GIN Bloody Mary Secret."

1976 The Christian Brothers Brandy Ad - "This is our AltaVista Ranch near our winery at Mount Tivy. Each fall, we select the choicest grapes from here and a few other nearby vineyards to make The Christian Brothers California Brandy."

1978 Seagram's V.O. Ad - "While you've been working your way up for all these years, we've been quietly waiting for you to arrive."

1978 The Club Whiskey Sour Ad - "The perfect Whiskey Sour. Open The Club and you've got it made."

1978 Canadian Club Whisky Ad - "The 'Lost Dutchman' gold mine. Legend says it's near the place where we hid a case of C.C."

1978 Seagram's Crown Royal Ad - "Defy mediocrity."

1978 Seagram's 7 Crown Whiskey Ad - "What the best drinks have in common."

1978 Smirnoff Vodka Ad - "You found a nice Century to have brunch in."

1978 Lord Calvert Canadian Whisky Ad - "Follow the Canadian Superstar."

1978 J&B Rare Scotch Ad - "Many try, but none succeed. You just can't copy a true original. Because it's rare."

1980s Alcohol Ads

1981 Cutty Sark Scotch Ad - "Here's to Gut Feelings and Those Who Still Follow Them."

1981 Jim Beam Bourbon Ad - "Taste is all it takes to switch to Jim Beam."

1981 Seagram's Extra Dry Gin & Schweppes Tonic Water Ad - "Two great tastes meant for each other."

1982 Dewar's White Label Blended Scotch Whisky Ad - "Preferred for smoothness, Dewar's never varies."

1982 Rémy Martin V.S.O.P. Fine Champagne Cognac Ad - "THE FIRST NAME IN COGNAC SINCE 1724"

1982 Cutty Sark Scotch Whisky Ad - "A world full of copies, here's to the originals."

1982 Drambuie Liqueur Ad - "THE RUSTY NAIL DRAMBUIE OVER ICE WITH SCOTCH."

1982 Old Bushmills Irish Whiskey Ad - "It's changing people's minds about Irish Whiskey."

1982 Baileys Original Irish Cream Liqueur Ad - "WHAT'S A SPECIAL EVENING WITHOUT A LITTLE MAGIC?"

1982 Smirnoff Vodka Ad - "There's vodka, and then there's Smirnoff."

1982 Jim Beam Bourbon Ad - "Taste is all it takes to switch to Jim Beam."

1986 Courvoisier VSOP Fine Champagne Cognac Ad - "Le Cognac de Napoléon"

1986 Amaretto di Saronno Originale Ad - "Make a Splash! Amaretto and Cream"

1986 Vikin Fjord Vodka Ad - "The Norwegians are perfectly clear about their vodka."

1986 DeKuyper Original Peachtree Schnapps Ad - "Bite into something wonderful."

1986 Smirnoff Vodka Ad - "Friends are worth Smirnoff"

1986 Michelob Beer Ad - "Where you're going, it's Michelob."

1986 Wild Turkey Kentucky Straight Bourbon Whiskey Ad - "Fly First Class."

1986 Guinness Beer Ad - "Gene Roddenberry has a deep, dark secret."

1986 Absolut Vodka Ad - "This superb vodka"

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