Seagram-Distillers Corporation
Seagram's Ancient Bottle Distilled Dry Gin
Life Magazine
NOW GIN HAS COME OF AGE
1951
About this Vintage Print Ad
This advertisement promotes Seagram's Ancient Bottle Distilled Dry Gin, highlighting its unique qualities and modern appeal. The ad emphasizes the gin's careful production process, mellow candle-light color, smoothness, and superior blending ability. It positions the gin as a premium product that 'costs more—and worth it!' and encourages consumers to enjoy it in summer drinks. The ad also draws a parallel between the modernity of aviation and the modernity of this gin.
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