Ads

Industrial & Engineering

General Electric

General Electric Electrical Insulation Systems

Fortune

Engineers apply new electrical insulations to cut system costs

1953

Industrial & Engineering

United States Steel

U.S. Steel Quality Forgings

Fortune

Meet the man with a 50,000-pound grip

1953

Industrial & Engineering

Lummus

Lummus Chemical Plants

Fortune

Chemical Plants by Lummus... Assure Reliable Operations

1953

Cars

Dodge

Dodge 'Job-Rated' Trucks

Fortune

For lower gas and upkeep costs, I say 'try Dodge'!

1953

Industrial & Engineering

Tube Turns, Inc.

Tube Turns Welding Fittings and Flanges

Fortune

Welded piping guards purity in Upjohn processing systems

1953

Industrial & Engineering

Trane

Trane conditioned air

Fortune

Warming men who build cars...cooling folks who buy

1953

Industrial & Engineering

Bell Telephone System

Bell Telephone Service

Fortune

The Trust You Have Placed In Us

1953

Industrial & Engineering

Torrington

Torrington Spherical Roller Bearings

Fortune

offer you these basic advantages!

1953

Tech

RCA (Radio Corporation of America)

RCA Microwave Radio Relay System

Fortune

Out of this 'dish' come service and safety

1953

Industrial & Engineering

I-T-E Circuit Breaker Company

I-T-E Circuit Breaker

Fortune

A revolution took place here!

1953

Industrial & Engineering

Pablum

Pablum Mixed Cereal

Fortune

IT'S PABLUM FOR HIM - for PABLUM it's PNEUMATIC!

1953

Industrial & Engineering

Allegheny Ludlum

Allegheny Ludlum Special Electrical Alloys

Fortune

Meters tell the tale but SPECIAL ELECTRICAL ALLOYS do the work

1953

Tech

Burroughs

Burroughs Magic Multiplier

Fortune

Cut Costly Billing Time with Burroughs Magic Multiplier

1953

Industrial & Engineering

Thew Lorain

Thew Lorain Shovel-Cranes

Fortune

Here's sugar for your coffee

1953

Industrial & Engineering

Cutler-Hammer

Cutler-Hammer Motor Control

Fortune

Installs easier. Works better. Lasts longer.

1953

Industrial & Engineering

United States Rubber Company

U.S. Rubber Cutting Board

Fortune

Fishy odors and bacteria banished by U.S. Rubber’s Cutting Board!

1953

Industrial & Engineering

Jack & Heintz

Jack & Heintz Automotive Equipment

Fortune

What Jack & Heintz is doing about... ACCELERATION

1953

Industrial & Engineering

Insley Manufacturing Corp.

Insley Type L Clamshell

Fortune

Pipeline Contractors

1953

Industrial & Engineering

Chrysler Corporation

Chrysler Design Railroad Freight Trucks

Fortune

Earn four times average revenue — using Chrysler Design Railroad Freight Trucks

1953

Industrial & Engineering

Rayonier Incorporated

Rayonier Chemical Cellulose

Fortune

What it takes to be a leading chemical cellulose producer

1953

Industrial & Engineering

Champion Papers

Champion Papers Satin Proof Enamel or Wedgwood Coated Offset

Fortune

One stands out!

1953

Industrial & Engineering

Barrett (Barrett Division, Allied Chemical & Dye Corporation)

Barrett Asphalt Shingle Roof

Fortune

The most important public buildings in Washington, D.C., were built to endure for generations. It is significant that these and other outstanding landmarks of our nation's capital are Barrett-roofed

1953

Industrial & Engineering

Kimble Glass Company

Kimble Glass Block

Fortune

Ever try to bend a sunbeam—Kimble can

1953

Industrial & Engineering

Monsanto Chemicals-Plastics

Monsanto Pydraul F-9 hydraulic fluid

Fortune

Is this trip necessary? It needn't be... with Pydraul

1953

Banking & Insurance

The Travelers

The Travelers Group Life, Hospitalization, Surgical, Sickness, and Accident Insurance

Fortune

He is never far away from ANY point on the map

1953

Industrial & Engineering

Superior

Superior Small Tubing

Fortune

How metal's private eye identifies each suspect

1953

Industrial & Engineering

Harrison Construction Company, Inc.

Harrison Construction Company, Inc. construction services

Fortune

LET'S KEEP BUILDING

1953

Tech

Monroe

Monroe All Purpose Calculator

Fortune

You can own this new calculator for 1 1/2 cents* a day.

1953

Industrial & Engineering

Roebling

Roebling Flat Spring Steel

Fortune

America's finest!

1953

Industrial & Engineering

Roebling

Roebling High Carbon Wire

Fortune

Here is perfection!

1953

Industrial & Engineering

National Distillers Products Corporation

National Distillers Barrel Staves and Whiskeys

Fortune

90,000 Acres of Natural Beauty ... and Barrel Staves, Too!

1953

Industrial & Engineering

Worthington

Worthington Air Conditioning Systems

Fortune

Fully air conditioned skyscraper sets new building trend

1953

Tech

Remington Rand

Remington Rand bookkeeping machine

Fortune

Remington Rand announces a new LOW-COST bookkeeping machine...

1953

Cars

Oldsmobile

Oldsmobile Ninety-Eight Convertible

Fortune

summer classic

1953

Industrial & Engineering

American Cyanamid Company

American Cyanamid Company (careers in chemistry/chemical industry)

Fortune

Congratulations!

1953

Industrial & Engineering

Fenwal

Fenwal Electric Temperature Control and Detection Devices

Fortune

What do YOU want to protect?

1953

Industrial & Engineering

Crown Zellerbach

Crown Zellerbach Paper and Paper Products

Fortune

Who makes the paper business GROW?

1953

Industrial & Engineering

Standard Oil Company (New Jersey) / Esso

Standard Oil Company (New Jersey) Oil and Petroleum Services

Fortune

A big job...well in hand

1953

Industrial & Engineering

Jones & Lamson Machine Company

Jones & Lamson Machine Tools

Fortune

The Actual is Limited, the Possible is Immense

1953

Banking & Insurance

Bank of America

Bank of America International Banking Services

Fortune

Serving Commerce Around the World

1953

Industrial & Engineering

General American Transportation Corporation

General American Airslide Car

Fortune

for rent to shippers

1953

Industrial & Engineering

Turner Construction Company

Turner Construction Company building services

Fortune

A MOST UNUSUAL 'SAMPLE-CASE'

1953

Industrial & Engineering

Raybestos-Manhattan, Inc.

Raybestos-Manhattan Conveyor Belts

Fortune

Whoever You Are... Whatever Your Business An R/M Product Touches Your Life

1953

Banking & Insurance

Liberty Mutual

Liberty Mutual Compensation Insurance

Fortune

"YOU MADE IT FOR ME, DADDY?"

1953

Cars

Chevrolet

Chevrolet Handyman and Townsman Station Wagons

Fortune

the last words in station wagons

1953

Industrial & Engineering

Bendix-Westinghouse Automotive Air Brake Company

Bendix-Westinghouse Air Power Brakes

Fortune

expands to meet trucking industry demand for air power brakes

1953

Industrial & Engineering

Rinshed-Mason

Rinshed-Mason Color Styling and Design Consulting Services

Fortune

Vigorous design and fresh color styling can push your sales curve upward

1953

Industrial & Engineering

Fluor Corporation Ltd.

Fluor Corporation Ltd. Engineering and Construction Services

Fortune

This plant designed and constructed by The Fluor Corporation Ltd. Los Angeles

1953

Industrial & Engineering

National Motor Bearing Co.

National Oil & Grease Seals and O-Rings

Fortune

When commute trains flash overhead…

1953

Food

Swift's Allsweet Margarine

Swift's Allsweet Margarine

Fortune

Three Words that made housewives forget

1953

Industrial & Engineering

Kreolite

Kreolite Wood Block Floors

Fortune

Resilient... Comfortable to Work Over

1953

Industrial & Engineering

New Departure

New Departure Ball Bearings

Fortune

SKYSWEEPER - ACCURATE TO THE Nth DEGREE

1953

Industrial & Engineering

Blaw-Knox Company

Blaw-Knox Rolls for Steel and Non-Ferrous Mills

Fortune

Producing the Rolls for steel and non-ferrous mills

1953

Industrial & Engineering

New York Life Insurance Company

New York Life Close Corporation Insurance

Fortune

How the owners of a knitting mill took a needed stitch in time...

1953

Industrial & Engineering

Harvey Aluminum

Harvey Aluminum Extrusions

Fortune

Pattern...for service

1953

Industrial & Engineering

Suntile (The Cambridge Tile Mfg. Co.)

Suntile Mottled Dresden Blue Tile

Fortune

The cool blue of the Navajo dawn becomes a functional color for greater operating efficiency

1953

Industrial & Engineering

Dreyfus & Co.

Dreyfus & Co. Investment Services

Fortune

America's first speculator...

1953

Industrial & Engineering

Kodak

Recordak Junior Microfilmer

Fortune

If you have not yet taken effective steps toward an orderly solution for the vexing problem of laboratory record preservation, we have a concrete suggestion—the Recordak Junior Microfilmer.

1953

Tech

Gray Audograph

Gray Audograph dictation instrument

Fortune

How to remember a conversation

1953

Industrial & Engineering

Revere Copper and Brass Incorporated

Revere Copper and Brass Welding Services

Fortune

To our Colleagues in American Business...

1953

Industrial & Engineering

Continental Can Company

Continental Can Company Tailor-Made Package Service

Fortune

Tailor-Made Package Service

1953

Industrial & Engineering

J. E. Sirrine Company

J. E. Sirrine Company Engineering Services

Fortune

ENGINEERING SCHEDULES YOUR BUSINESS JOURNEY

1953

Travel

American Airlines

American Airlines DC-3 Flagship with Full-Feathering Propellers

Fortune

FULL-FEATHERING Propellers Put Greater Surety 'Out Front'

1953

Banking & Insurance

The National City Bank of New York

The National City Bank of New York Banking Services

Fortune

First in World Wide Banking

1953

Industrial & Engineering

MacAndrews & Forbes Company

MacAndrews & Forbes Licorice Mass

Fortune

LICORICE has challenging industrial possibilities

1953

Industrial & Engineering

Timken-Detroit Axle Company

Timken-Detroit Axles and Brakes

Fortune

This hall mark of quality is known the world over!

1953

Industrial & Engineering

General Electric

General Electric home appliances

Fortune

You can put your confidence in—

1953

Industrial & Engineering

Bank Building Corporation of America

Bank Building Corporation of America financial design and construction services

Fortune

Properly Planned for Profit

1953

Industrial & Engineering

Thompson Products, Inc.

Thompson TPM Valve

Fortune

This RED HOT 'Mushroom' may hold an idea YOU can use

1953

Cars

Buick

Buick Skylark

Fortune

Its beauty is just the beginning

1953

Cars

Nash

Nash Ambassador Airflyte

Fortune

Why Buy Just Half A Fine Car?

1953

Industrial & Engineering

Westinghouse

Westinghouse Tattletale Electrical Transformer Device

Scientific American

WHAT A TALE THIS TATTLETALE TELLS!

1950

Industrial & Engineering

Baker & Adamson Fine Chemicals

Baker & Adamson Boron Fluoride

Scientific American

How Can You Benefit From This Versatile Catalyst?

1950

Industrial & Engineering

General Electric

General Electric Industrial and Scientific Equipment

Scientific American

You can put your confidence in GENERAL ELECTRIC

1950

Industrial & Engineering

Revere Copper and Brass Incorporated

Revere Copper Products for Building Waterproofing

Scientific American

To our Colleagues in American Business...

1950

Industrial & Engineering

Beckman Instruments

Beckman Automatic Titrator

Scientific American

Now—Simpler, Faster, Automatic Titrations!

1950

Industrial & Engineering

AiResearch (The Garrett Corporation)

AiResearch pneumatic auxiliary power system

Scientific American

POWER TO BURN...FROM AIR!

1950

Industrial & Engineering

Eastman Kodak Company

Kodak Autoradiographic Plate, Type No-Screen; Kodak Autoradiographic Plate, Type A; Kodak Autoradiographic Stripping Film, Type NTB

Scientific American

New materials for AUTORADIOGRAPHIC RESEARCH

1950

Industrial & Engineering

Distillation Products Industries (DPI)

DPI High Vacuum Equipment

Scientific American

Beauty Treatment by DPI High Vacuum

1950

Industrial & Engineering

General Electric X-Ray Corporation

General Electric Industrial X-Ray

Scientific American

Here's why — Radiography cuts down rejects... ups profits!

1950

Industrial & Engineering

Bell Telephone Laboratories

Bell Telephone Laboratories Microwave Relay System

Scientific American

This 'eye' scouts new telephone frontiers

1950

Tech

Dictaphone Corporation

Dictaphone TIME-MASTER with Memobelt

Scientific American

This little plastic belt is changing a million minds!

1950

Tech

RCA (Radio Corporation of America)

RCA Duo-Cone Loudspeaker

Scientific American

Music lovers' 'horn of plenty'

1950

Food

General Mills

General Mills Bakers Flours

The Saturday Evening Post

Why do the hungry ask first for bread?

1948

Cars

Kaiser-Frazer

Kaiser and Frazer Automobiles

The Saturday Evening Post

Unquestioned Style Leadership!

1948

Travel

Statler Hotels

Statler Hotels (Hotel William Penn, Pittsburgh)

The Saturday Evening Post

YOU REALLY ARE A GUEST!

1948

Food

Sunsweet

Sunsweet Tenderized Prunes

The Saturday Evening Post

Good Eating AND GOOD FOR YOU!

1948

Industrial & Engineering

Phillips Petroleum Company

Phillips 66 Petroleum Derivatives

The Saturday Evening Post

EVERYTHING BUT THE SQUEAL!

1948

Soft Drinks

Evervess

Evervess Sparkling Water

The Saturday Evening Post

Yes, Yes!

1948

Appliances

Dormeyer

Dormeyer Mixer

The Saturday Evening Post

Meet the Mixer Preferred by Millions

1948

Appliances

Servel

Servel The GAS Refrigerator

The Saturday Evening Post

Stays Silent Lasts Longer

1948

Food

La Choy

La Choy Chinese Dinner

The Saturday Evening Post

Now! Delicious La Choy Chinese Dinner—for as little as 17¢ a serving!

1948

Food

Nucoa

Nucoa Oleomargarine

The Saturday Evening Post

So Sweet and Fresh

1948

Cars

Jeep

Jeep Station Wagon

The Saturday Evening Post

A Hit in BOSTON and BUENOS AIRES

1948

Industrial & Engineering

Union Oil Company of California

76 Gasoline

The Saturday Evening Post

Just how high are prices?

1948

Cars

Hudson

Hudson Sedan

The Saturday Evening Post

America cheers the new Hudson... the car you step down into!

1948

Appliances

Proctor

Proctor Never-Lift Iron

The Saturday Evening Post

Now! Iron a shirt in 4½ minutes sitting down!

1948

Food

Can Manufacturers Institute

Canned Foods

The Saturday Evening Post

Feed 'em and Reap!

1948

Industrial & Engineering

IBM

IBM Electronic Calculating Punch

Scientific American

Rapid Calculation of Complex Mathematical Problems

1950

Industrial & Engineering

Foote Bros. Gear and Machine Corporation

Foote Bros. Convertiplane Parts

Fortune

Promise of the Future...

1953

Cars

Plymouth

Plymouth Cars

The Saturday Evening Post

If it's VALUE you want—it's PLYMOUTH you want

1948

Cars

Studebaker

Studebaker 1948

The Saturday Evening Post

Outside—a new look! Inside—a new outlook!

1948

Soft Drinks

7 Up

7 Up Soda

The Saturday Evening Post

The 'fresh up' family drink! You like it... it likes you!

1948

Food

Kraft

Kraft Velveeta Process Cheese Food

The Saturday Evening Post

For thrifty main dishes... catch onto the Kraft double boiler trick!

1948

Food

Libby's

Libby's Twice-Rich Tomato Juice

The Saturday Evening Post

Try the cold-day WARM-UP DRINK... Libby's TWICE-RICH Tomato Juice served piping hot!

1948

Cosmetics

Williams

Williams Luxury Shaving Cream, Williams Glider Shaving Cream, Aqua Velva After-Shave

The Saturday Evening Post

$1.00 Value for 75¢... if you act quickly!

1948

Appliances

Honeywell

Honeywell Chronotherm

The Saturday Evening Post

PAYS for ITSELF Over and Over Again

1948

Cars

International Harvester

International Metro Truck

The Saturday Evening Post

UNCHALLENGED 10-YEAR LEADER

1948

Cars

DeSoto

DeSoto Car

The Saturday Evening Post

It's the best car I ever owned, regardless of price!

1948

Appliances

Coolerator

Coolerator Heavy-Duty Home Freezer

The Saturday Evening Post

Be Safe from Soaring Food Costs!

1948

Cars

Goodyear Tires

Goodyear Super-Cushion Tire

The Saturday Evening Post

First new kind of tire in 15 years! car makers say

1948

Cars

Fruehauf Trailers

Fruehauf Trailers

The Saturday Evening Post

HELP BRING OUT The Stars!

1948

Cars

Nash

Nash 600

The Saturday Evening Post

We even engineer the air

1948

Banking & Insurance

New England Mutual Life Insurance Company

New England Mutual Life Insurance

The Saturday Evening Post

Will the camera report your retirement as happily?

1948

Cars

Ford

Ford Bonus Built Trucks 1948

The Saturday Evening Post

Star Spangled New!

1948

Food

Heinz

Heinz Tomato Ketchup

The Saturday Evening Post

Save your money. Enjoy your meals.

1948

Fashion

Arrow

Arrow Anachords Shirts, Ties, Handkerchiefs

The Saturday Evening Post

Arrow's Style of the Month 'Anachords'

1948

Cars

Dodge

Dodge Sedan

The Saturday Evening Post

SMOOTHEST CAR 'AFLOAT'

1948

Cars

Champion

Champion Spark Plug

The Saturday Evening Post

America's Favorite Spark Plug

1948

Industrial & Engineering

Du Pont

Du Pont Nylon

The Saturday Evening Post

news about nylon

1948

Travel

Pullman

Pullman Train Room

The Saturday Evening Post

The safest, most comfortable way to get there!

1948

Tech

Bendix Radio

Bendix Radio-Phonograph Model 1531

The Saturday Evening Post

The best in radio is better with the Brilliant Bendix Radio

1948

Cigarettes

Lucky Strike Cigarettes

Lucky Strike Cigarettes

The Saturday Evening Post

Lucky Strike presents The Man Who Knows – The Tobacco Warehouseman

1948

Food

Whitman's

Whitman's Sampler Chocolates & Confections

The Saturday Evening Post

P.S. A woman never forgets the man who remembers.

1948

Travel

Hertz

Hertz Driv-Ur-Self System

The Saturday Evening Post

Here's how you can RENT A NEW CAR FROM HERTZ as easy as A...B...C

1948

Cars

Pennsylvania Tires

Pennsylvania Silent Vacuum Cup

The Saturday Evening Post

RUNS LONGER - STOPS SHORTER

1948

Food

Maxwell House

Maxwell House Coffee

The Saturday Evening Post

Throughout this nation of coffee lovers more people buy and enjoy Maxwell House than any other brand of coffee!

1948

Cars

B.F. Goodrich

B.F. Goodrich Silvertown Tires

The Saturday Evening Post

Typical example: user's experience with B. F. Goodrich tires

1948

Tech

General Electric

General Electric Electronic Reproducer natural color tone radios

The Saturday Evening Post

It's simply breathtaking!

1948

Banking & Insurance

Liberty Mutual Insurance Company

Liberty Mutual Insurance

The Saturday Evening Post

We work to keep you safe

1948

Cosmetics

Ipana

Ipana Tooth Paste

The Saturday Evening Post

for your Smile of Beauty

1948

Cigarettes

Philip Morris Cigarettes

Philip Morris Filter Cigarettes

Life Magazine

BY GOLLY! I like 'em!

1965

Alcohol

Old Forester

Old Forester Bourbon

Life Magazine

tonight...serve the bourbon that reflects your good taste

1965

Fashion

Du Pont

Du Pont Cantrece nylon

Life Magazine

At long last—the fit of stretch in a stocking as sheer as any you’ve ever worn. No looseness. No letdown. It’s made of a new Du Pont nylon: CANTRECE (rhymes with increase)

1965

Banking & Insurance

Travelers Insurance

Travelers Life Insurance Policy

Life Magazine

take him up on it.

1965

Food

Sunkist

Sunkist Navel Oranges

Life Magazine

terrrrrific Sunkist taste!

1965

Banking & Insurance

State Mutual of America

State Mutual of America Non-Smoker Life Insurance Policy

Life Magazine

If you quit smoking one year ago, it'll cost you less to buy life insurance from us.

1965

Food

Hunt's

Hunt's Tomato Catsup

Life Magazine

Get Hunt's... the catsup with the big tomato taste.

1965

Pharmaceuticals

Broxodent

Broxodent Automatic Toothbrush

Life Magazine

It's from Squibb, so you know it's right for your teeth

1965

Appliances

Day & Night

Day & Night Satellite Air Conditioning System

Life Magazine

Who packages Springtime for year 'round air conditioning

1965

Cars

Champion Spark Plugs

Champion Spark Plugs

Life Magazine

Champions use Champions!

1965

Cars

Buick

Buick Special V-6 (1965)

Life Magazine

1965 Buick Special V-6. Proud car, modest price.

1965

Soft Drinks

Tab

Tab soft drink

Life Magazine

At last, Tab a 1 calorie soft drink with flavor: Robust flavor.

1965

Cigarettes

Newport Cigarettes

Newport Filter Cigarettes King Size Mild Menthol

Life Magazine

Ready to try a great fresh taste?

1965

Cars

GM (General Motors)

GM Guardian Maintenance

Life Magazine

the training start they get here... pays off in stopping power here!

1965

Cosmetics

Miss Clairol

Miss Clairol MoonHaze

Life Magazine

MoonHaze; the newest Miss Clairol... so natural only her hairdresser knows for sure!

1965

Food

Quaker Oats

Quaker Oats

Life Magazine

If you stood on your head you couldn't do more for your kids.

1965

Cigarettes

Tareyton Cigarettes

Tareyton Filter Cigarettes

Life Magazine

Join the Unswitchables. Get the filter cigarette with the taste worth fighting for!

1965

Travel

Pan American Airlines

Pan Am Caribbean Flights

Life Magazine

Flee to the Caribbean. It’s a million miles from winter and just a few dollars from home.

1965

Cars

Mercury

Mercury (Lincoln Continental tradition)

Life Magazine

This is the year's most successful car

1965

Food

Campbell's

Campbell's Tomato Soup

Life Magazine

Quick, Campbell’s—the Soup!

1965

Cars

Ford

Ford Fairlane 500 Sports Coupe (1965)

Life Magazine

What’s so hot about the ’65 Fairlane?

1965

Tech

Admiral

Admiral 21" Portable TV

Life Magazine

It's almost all picture... the only 21" portable! First from Admiral!

1965

Cars

Rambler

Rambler Classic

Life Magazine

Five powerful reasons for the new excitement in the Rambler Classic

1965

Pharmaceuticals

Johnson & Johnson

Johnson & Johnson Band-Aid Contest

Life Magazine

WIN YOUR WILDEST DREAM

1965

Appliances

Maytag

Maytag Electronic Control Dryer

Life Magazine

The new dryer that can't underdry or overbake your clothes.

1965

Food

Gala

Gala Paper Towels

Life Magazine

New Gala may be the prettiest paper towel ever made.

1965

Travel

SAS (Scandinavian Airlines System)

SAS Flights to Bergen

Life Magazine

True, Bergen isn’t at all like Paris. But then, Paris isn’t at all like Bergen, either.

1965

Cars

Volvo

Volvo compact cars

Life Magazine

Would you sell your present car to a friend?

1965

Food

Brach's

Brach's Valentine Chocolates

Life Magazine

set hearts aglow in a warm and wonderful way. A thoughtful gift adds unspoken warmth to the whispered words, 'I love you'.

1965

Food

Kellogg's Company

Kellogg's Sugar Frosted Flakes

Life Magazine

Live it up! corn it up sweeten it up

1965

Cars

Oldsmobile

Oldsmobile 442

Life Magazine

New package of instant action: Olds 442

1965

Food

Ford Motor Company

Ford Quality Car Care

Life Magazine

Ford Motor Company builds quality in – Quality Car Care keeps it in

1965

Banking & Insurance

Metropolitan Life Insurance Company

Metropolitan Life Insurance

Life Magazine

How come more families look to Metropolitan Life to provide the Fourth Necessity?

1965

Appliances

Frigidaire

Frigidaire Jet Action Washers

Life Magazine

Today, for you, come the world’s first JET ACTION WASHERS by Frigidaire

1965

Cigarettes

Camel Cigarettes

Camel Turkish & Domestic Blend Cigarettes

Esquire Magazine

"Camels agree with me!"

1938

Fashion

Interwoven

Interwoven Nu-Top Socks

Esquire Magazine

An entirely new and different SELF-SUPPORTING 'INTERWOVEN' SOCK

1938

Cars

Lincoln

Lincoln-Zephyr V-12

Esquire Magazine

Thoroughly modern—and the only car of its kind

1938

Fashion

Crown Rayon

Crown Spun Rayon

Esquire Magazine

New Summer Smartness in Crown Spun Rayon

1938

Fashion

Marlboro Shirt Company

Marlboro Shirts

Esquire Magazine

The case of the perfect shirts

1938

Fashion

Knothe

Knothe Expanso Belt

Esquire Magazine

Gives a man his freedom

1938

Fashion

Puritan

Puritan Sportswear with Sanforized Kenya Cloth

Esquire Magazine

Puritan Raises the Colors with Sanforized Kenya Cloth

1938

Fashion

Dobbs

Dobbs Smoky Brown Hats

Esquire Magazine

Only a master hatter, working with felt of superb quality, could create this new smart tone.

1938

Alcohol

Cointreau

Cointreau Liqueur

Esquire Magazine

Cointreau's prerequisite to lift entertaining above the commonplace.

1938

Alcohol

Fleischmann's

Fleischmann's Distilled Dry Gin

Esquire Magazine

A Mixing Gin Since 1876

1938

Fashion

Scovill Manufacturing Company

Scovill Grippers for Shorts

Esquire Magazine

At last...we've ended button bother on shorts!

1938

Alcohol

Dewar's

Dewar's White Label Blended Scotch Whisky

Esquire Magazine

For Distinguished Service

1938

Cosmetics

Lenthéric

Lenthéric Men's After Shave Lotion

Esquire Magazine

for men of action

1938

Tech

Ciné-Kodak

Ciné-Kodak Home Movie Cameras

Esquire Magazine

Wonderful days. They never die for the thousands who carry a Movie Camera

1938

Alcohol

Calvert Whiskies

Calvert's Reserve and Calvert's Special Whiskies

Esquire Magazine

CLEAR HEADS [CLEAR HEADED BUYERS] CALL FOR Calvert WHISKIES

1938

Fashion

Hanan Shoes

Hanan Shoes (London House, Epsom Downs, Sweepstakes models)

Esquire Magazine

The Thoroughbreds of footwear

1938

Alcohol

Gilbey's Gin

Gilbey's Distilled London Dry Gin

Esquire Magazine

THE WORLD'S GREAT DRINKS BEGIN WITH GILBEY'S GIN

1938

Fashion

Season Skipper

Season Skipper Coat

Esquire Magazine

The Coat Sensation of the Century

1938

Alcohol

Schenley's

Schenley's Golden Wedding

Esquire Magazine

Graduate to Golden Wedding!

1938

Cars

Cadillac

Cadillac Sixty Special

Esquire Magazine

IF YOU'RE TIRED OF THE COMMONPLACE...DRIVE THE CADILLAC SIXTY SPECIAL

1938

Alcohol

Four Roses

Four Roses Whiskey

Esquire Magazine

You're looking at a thousand dollars' worth of puppies

1938

Fashion

Croydon

Croydon Tropicana Cravats

Esquire Magazine

Gentlemen: du pont spun rayon makes them top

1938

Fashion

Talon

Talon Slide Fastener

Esquire Magazine

It ought to be Compulsory on Pants!

1938

Fashion

The Florsheim Shoe

Florsheim The Anchor S-780 Shoes

Esquire Magazine

We've Lowered the Rate of Shoe Mortality!

1938

Alcohol

Hennessy

Hennessy Cognac Brandy

Esquire Magazine

Quality, Bouquet, Clean Taste

1938

Fashion

Kedsman (United States Rubber Company)

Kedsman men's shoes

Esquire Magazine

a new shoe

1938

Food

Premier

Premier Spreads (Peanut Butter, Grape Jelly, Seeded Jam, Sweet Orange Marmalade, Pure Honey)

Everywoman's Magazine

Delicious Spreads That Save Butter!

1945

Cosmetics

Viderm

Viderm Skin Treatment

Everywoman's Magazine

DON'T BE AFRAID AND STOP WORRYING NOW ABOUT EXTERNAL SKIN TROUBLES, FOLLOW THESE EASY DIRECTIONS, YOU CAN NOW ENJOY A PORCELAIN-LIKE SOFTER SKIN

1945

Food

American Meat Institute

American Meat Institute Bacon

Everywoman's Magazine

How many ways do you serve Bacon?

1945

Cigarettes

Marlboro

Marlboro Cigarettes

Life Magazine

Come to where the flavor is. Come to Marlboro Country

1964

Alcohol

Old Taylor

Old Taylor 86 Kentucky Straight Bourbon Whiskey

Life Magazine

Everything’s old fashioned about Old Taylor 86 (except the people who give it)

1964

Tech

Bell System

Bell System Thin-Film Circuit

Life Magazine

Thin Film, Big future

1964

Alcohol

Canadian Club

Canadian Club Whisky Christmas Packages

Life Magazine

These are the new Canadian Club Christmas packages. Aren’t they beautiful?

1964

Appliances

Toastmaster

Toastmaster Toaster (Model B112), Broiler (Model 5211), Shoe Shiner (Model 5802)

Life Magazine

Doesn't someone you know deserve a TOASTMASTER gift this Christmas?

1964

Alcohol

Corby's

Corby's Reserve Blended Whiskey

Life Magazine

Move to the mild side

1964

Banking & Insurance

Equitable Life Assurance Society of the United States

Equitable Living Insurance with Option to Purchase Additional Insurance

Life Magazine

Equitable’s Option lets you buy more insurance without a physical

1964

Banking & Insurance

Metropolitan Life Insurance Company

Metropolitan Life Insurance

Life Magazine

How come 1 out of every 4 people in Michigan is insured by Metropolitan Life?

1964

Cars

Magna-Power

Magna-Power Crankcase Drain Plug

Motor Trend

WANT TO SAVE MONEY OPERATING YOUR CAR?

1959

Industrial & Engineering

Alcoa Aluminum

Alcoa Aluminum Shelving Unit

The Saturday Evening Post

There's a world of aluminum in the wonderful world of tomorrow...

1957

Industrial & Engineering

The Southern Company

Southern Electric Generating Plant

The Saturday Evening Post

$150 Million Electric Generating Plant ...One of Nation’s Largest!

1957

Industrial & Engineering

America's Independent Electric Light and Power Companies

Electricity from America's Independent Electric Light and Power Companies

The Saturday Evening Post

Would you call this fair play?

1957

Industrial & Engineering

Simpson

Simpson Paper

The Saturday Evening Post

How’s Your “Paper Personality”?

1957

Industrial & Engineering

Universal Atlas Cements

Universal Atlas Cements

The Saturday Evening Post

TOMORROW'S AIRPORT: built for convenience of people and planes

1957

Banking & Insurance

Massachusetts Mutual

Massachusetts Mutual Family Plan life insurance policy

The Saturday Evening Post

NOW IN A SINGLE POLICY—Life Insurance for the Whole Family

1957

Industrial & Engineering

Allis-Chalmers

Allis-Chalmers 300,000-kilowatt generator rotor

The Saturday Evening Post

HOUSEPOWER for half a million people

1957

Banking & Insurance

The Travelers

The Travelers Insurance

The Saturday Evening Post

$280,000 man at play (He's probably no richer than you)

1957

Banking & Insurance

Employers Mutuals of Wausau

Employers Mutuals of Wausau Insurance

The Saturday Evening Post

Good people to do business with.

1957

Banking & Insurance

Independent Insurance Agents

Independent Insurance Agents Services

Life Magazine

THE BIG DIFFERENCE is the continuing, personal attention of an independent insurance agent.

1961

Banking & Insurance

Insured Savings and Loan Associations

Insured Savings and Loan Associations Savings Accounts

Life Magazine

No, partner, this isn’t where I work… It’s where my money works for me.

1961

Banking & Insurance

Metropolitan Life Insurance Company

Metropolitan Life Family Security Check-Up

Life Magazine

A Family Security Check-Up will tell you.

1961

Banking & Insurance

The Travelers Insurance Companies

The Travelers umbrella of insurance protection

Life Magazine

Park your worries here

1961

Industrial & Engineering

National Lumber Manufacturers Association

National Lumber Manufacturers Association Wood Products

Life Magazine

there’s nothing in the world like WOOD

1961

Banking & Insurance

The Bankers Life

The Bankers Life 'A consumer's guide to buying life insurance' booklet

Esquire Magazine

this free booklet could save you money.

1982

Banking & Insurance

Employers Insurance of Wausau

Employers Insurance of Wausau Insurance Services

Sports Illustrated

The trains are gone, now. But the little depot works on.

1976

Industrial & Engineering

Tinplate Producers, American Iron and Steel Institute

Community Garbage-to-Energy Program

Sports Illustrated

A small town with a pretty big idea.

1976

Industrial & Engineering

Humble Oil & Refining Company (Esso)

Humble Oil & Refining Company Energy Services

Life Magazine

OF 10,000 MILES OF OCEAN SURF!

1962

Industrial & Engineering

Lennox

Lennox heating-cooling equipment

Life Magazine

Don't be satisfied with less than LENNOX

1962

Banking & Insurance

New York Life

New York Life Insurance

Life Magazine

It made me stop and think how much we depend on you!

1962

Industrial & Engineering

National Lumber Manufacturers Association

Wood for Dining Rooms

Life Magazine

Only WOOD brings such good taste and cheer to dining rooms

1962

Industrial & Engineering

House & Home

House & Home Magazine Subscription

Life Magazine

But NOW—no other great industry is developing so many new ways to cut the cost of a better product

1962

Banking & Insurance

Metropolitan Life Insurance Company

Metropolitan Life Family Security Check-Up

Life Magazine

She needs you—this is why you need a Family Security Check-Up

1962

Industrial & Engineering

Texaco

Texaco Lubricants

Life Magazine

Texaco Serves the U.S. Navy

1941

Industrial & Engineering

Clopay

Clopay Window Shades

Life Magazine

Odd name... CLOPAY What Does It Mean?

1941

Banking & Insurance

Travelers Insurance Companies

Travelers Homeowners Insurance

Life Magazine

Even your best friend might sue you.

1963

Banking & Insurance

Allstate Life

Allstate Life Insurance

Life Magazine

The Sears Idea in Allstate Life Insurance will ring a bell with your wife

1963

Appliances

Oil Heat

Oil Heat Home Heating

Life Magazine

You can slice up to $2000 off the price of your new house. Do you know how? Buy a house that's heated by Oil. It's that simple.

1963

Banking & Insurance

Metropolitan Life Insurance Company

Metropolitan Life Family Security Check-Up

Life Magazine

Keep up your family’s financial health as you do your physical health. Use this Metropolitan service: Family Security Check-Up

1963

Appliances

Broxodent from Squibb

Broxodent Automatic-Action Toothbrush

Life Magazine

Imagine getting a Christmas gift idea...from your dentist!

1963

Banking & Insurance

Gallery of Homes

Gallery of Homes Real Estate Services

Life Magazine

We’ve Been Bringing People Home For Nearly 30 Years.

1978

Industrial & Engineering

Northrop

Northrop F-18 Strike Fighter Prototype

Life Magazine

Making advanced technology work.

1978

Travel

British Airways

British Airways Dollar Stretcher Holidays in Britain & Europe

Life Magazine

$77 for 7 nights in London? Good heavens, we've risen above the pack again.

1978

Banking & Insurance

The Prudential Insurance Company of America

Prudential Limited-Payment Life Insurance

Life Magazine

What life insurance program for a man whose 'big money' years are limited?

1940

Industrial & Engineering

Insurance Company of North America

Insurance Company of North America Fire Insurance

Life Magazine

"You're cooking up trouble for yourself"

1940

Industrial & Engineering

Erie Railroad

Erie Railroad Plant Location Service

Fortune

THAT'S 16 BILLION DOLLARS ringing in your ears!

1947

Industrial & Engineering

San Antonio Municipal Advertising Commission

San Antonio as an industrial location

Fortune

San Antonio's Climate Lowers Industrial Production Costs

1947

Industrial & Engineering

International Minerals & Chemical Corporation

International Minerals & Chemical Corporation industrial services

Fortune

industrial empire of the midwest ... supplies America and the world with a myriad of essential industrial products

1947

Industrial & Engineering

Hughes Tool Company

Hughes Rock Bit

Fortune

The 'Impenetrable' Barrier

1947

Industrial & Engineering

Vapor Car Heating Company

Vapor RADOR Anticipating Control

Fortune

No Matter What Accommodations They Have!

1947

Industrial & Engineering

Lykes Bros. Steamship Co., Inc.

Lykes Lines New C type express cargo vessels

Fortune

LYKES NEW SHIPS – FASTER SERVICE TO YOUR WORLD MARKETS!

1947

Banking & Insurance

LaMonte

LaMonte Safety Paper for Checks

Fortune

Discerning bankers know that checks are 'calling cards' too

1947

Industrial & Engineering

Pittsburgh Paints

Pittsburgh Paints Color Dynamics

Fortune

Color Dynamics

1947

Industrial & Engineering

Westinghouse Electric Corporation

Westinghouse Electric Corporation 57 acre plant in Santa Clara County

Fortune

62 New Industries during the past 42 months

1947

Industrial & Engineering

The H.K. Ferguson Co.

The H.K. Ferguson Co. Industrial Engineering and Building Services

Fortune

WORK/ABILITY SPEEDS OUTPUT, CUTS COSTS

1947

Industrial & Engineering

The Cleveland Electric Illuminating Company

Cleveland Industrial Location Services

Fortune

THE BEST LOCATION IN THE NATION

1947

Industrial & Engineering

B. F. Goodrich Chemical Company

Geon Polyvinyl Materials

Fortune

Picture of a dry fly fisherman

1947

Industrial & Engineering

Container Corporation of America

Container Corporation of America Packaging

Fortune

IDAHO — annual purchases: $300 million — mostly packaged.

1947

Industrial & Engineering

Foote Bros. Gear and Machine Corporation

Foote Bros. Power Units and Aircraft Quality Gears

Fortune

We Like Tough Jobs!

1947

Industrial & Engineering

New York Central

New York Central Freight Rail Service

Fortune

KEY Executive picks New York Central for KEY Ports

1947

Industrial & Engineering

Honeywell

Honeywell Automatic Controls and Brown Industrial Instruments

Fortune

Automatic Controls for the Nation

1947

Tech

Comptometer

Comptometer adding-calculating machines

Fortune

DOG TALKS!

1947

Industrial & Engineering

Hercules Powder Company

Hercules Insecticides (Toxaphene, Thanut, DDT)

Fortune

problem... solution result...

1947

Industrial & Engineering

Mallory

Mallory School Sound System Components

Fortune

This 'Little Red Schoolhouse' Has a Thousand Teachers

1947

Industrial & Engineering

Food Machinery Corporation

John Bean Speed Sprayer and High Pressure Mast Sprayer

Fortune

"Language" That Insects Understand

1947

Industrial & Engineering

H.H. Robertson Co.

Galbestos Q-Panels

Fortune

Rock-bound Steel and Hung in a Jiffy

1947

Banking & Insurance

U.S. Savings Bonds

U.S. Savings Bonds Payroll Savings Plan

Fortune

Save the easy way..buy your bonds through payroll savings

1947

Industrial & Engineering

Jenkins Valves

Jenkins Valves

Fortune

Better cut maintenance costs to the bone, boss!

1947

Industrial & Engineering

Mead Papers

Mead Papers

Fortune

"CALL FOR..."

1947

Industrial & Engineering

Commonwealth Edison Company, Public Service Company of Northern Illinois, Western United Gas and Electric Company, Illinois Northern Utilities Company

Chicago and Northern Illinois Educational and Cultural Opportunities

Fortune

Chicago and Northern Illinois... Rich in Educational and Cultural Advantages

1947

Industrial & Engineering

Combustion Engineering

Combustion Engineering Steam Generating Units

Fortune

History-making power stations

1947

Industrial & Engineering

Kearney & Trecker Corporation

Kearney & Trecker Machine Tools

Fortune

NEW MACHINES—Man’s friend or man’s foe?

1947

Banking & Insurance

Bank Building and Equipment Corporation of America

Bank Building and Equipment Corporation of America bank design services

Fortune

America's most experienced bank designers

1947

Travel

Florida (The Sunshine State)

Florida Tourism and Industry

Fortune

The inside story of FLORIDA'S double life

1947

Industrial & Engineering

Art Metal

Art Metal Conference Desk

Fortune

Makes any office a conference room in 30 seconds flat!

1947

Industrial & Engineering

Clearing Machine Corporation

Clearing Mechanical and Hydraulic Presses

Fortune

Putting the FINGER on Costs

1947

Industrial & Engineering

Synthane

Synthane Plastics

Fortune

Plastics where plastics belong for resistance to corrosion and wear

1947

Industrial & Engineering

Towmotor

Towmotor Fork Lift Trucks and Tractors

Fortune

THE ONE-MAN-GANG

1947

Industrial & Engineering

Los Angeles Department of Water and Power

Los Angeles Department of Water and Power Services

Fortune

Labor and management agree on Los Angeles

1947

Industrial & Engineering

Glidden

Glidden Lecithin

Fortune

So little known - So big in promise

1947

Banking & Insurance

The National City Bank of New York

The National City Bank of New York International Banking Services

Fortune

First in World Wide Banking

1947

Industrial & Engineering

Diamond

Diamond Roller Chains

Fortune

When leaders go to market, they insist on the best!

1947

Industrial & Engineering

J.E. Sirrine & Co.

J.E. Sirrine & Co. Engineering Services

Fortune

When Management and Engineer are both good ...there's an upward trend to PROFIT

1947

Industrial & Engineering

National Motor Bearing Company

National Oil Seals

Fortune

A double-jointed dingbat?

1947

Industrial & Engineering

Joyce Machine Company

Joyce Machine Company Machined Metal Parts and Assemblies

Fortune

COME AND GET IT!

1947

Industrial & Engineering

SKF

SKF Ball and Roller Bearings

Fortune

THE RIGHT BEARING FOR THE RIGHT PLACE

1947

Industrial & Engineering

Al Paul Lefton Company Inc. Advertising

Al Paul Lefton Company Inc. Advertising Services

Fortune

RESEARCH... IMAGINATION... RESULTS...

1947

Industrial & Engineering

Smith, Barney & Co.

Smith, Barney & Co. Investment Securities Services

Fortune

The Cornfield that fed a Miracle

1947

Industrial & Engineering

Babcock & Wilcox

Babcock & Wilcox Boilers

Fortune

POWER BOOSTED 60% NO ADDED FLOORSPACE.

1947

Industrial & Engineering

Houston Pipe Line Co.

Houston Pipe Line Co. Natural Gas

Fortune

Goats DO Make Good Neighbors...

1947

Industrial & Engineering

Bower Roller Bearing Co.

Bower Tapered Spher-O-Honed Roller Bearings

Fortune

How Smooth is Smooth?

1947

Industrial & Engineering

UGL (United Gilsonite Laboratories)

UGL Gilsalume Gilsonite Asphalt Aluminum Roof Paint

Fortune

Actually cools buildings as much as 15°

1947

Industrial & Engineering

American Brake Shoe Company

American Brake Shoe wear-resistant parts

Fortune

THE INEXORABLE DRIP

1947

Industrial & Engineering

Burroughs

Burroughs Business Machines

Fortune

THE MARK OF SUPERIORITY IN MODERN BUSINESS MACHINES

1947

Tech

DuMont

DuMont Teleset

Fortune

Get the most out of television with a Du Mont Teleset

1947

Banking & Insurance

America Fore Insurance Group

America Fore Insurance Group Household Possessions Fire Insurance

Fortune

Add 'em up and fall over!

1947

Industrial & Engineering

Hagan Corporation and Subsidiaries (Hall Laboratories, Inc., Calgon, Inc.)

Hagan industrial combustion and chemical engineering services

Fortune

message to 8 big companies and hundreds of smaller ones

1947

Industrial & Engineering

McNally Pittsburg

McNally Pittsburg Harmattan Preparation Plant

Fortune

Over the Horizon in '47 . . . The New Harmattan Preparation Plant

1947

Industrial & Engineering

Monsanto Chemicals and Plastics

Monsanto Chemicals and Plastics for Wood Protection

Fortune

How to Get the 'Bugs' Out of Wood—WITH CHEMISTRY

1947

Industrial & Engineering

The Austin Company

The Austin Company Engineering and Construction Services

Fortune

DESIGNED TO SAVE A FRACTION OF A CENT

1947

Industrial & Engineering

Champion Paper and Fibre Company

Champion Paper and Fibre Company paper products

Fortune

Champion Logs Shoot The Chutes To Paper

1947

Industrial & Engineering

The McBee Company

McBee Keysort

Fortune

Western scores ought to be on by now...

1947

Cars

Barrett (Allied Chemical & Dye Corporation)

Barrett Road Tar, Anhydrous Ammonia, Rock Wool, and other chemical products

The Saturday Evening Post

BARRETT TAKES YOU ON A LONG-HAUL RIDE WITH MEN WHO DRIVE BY NIGHT

1951

Banking & Insurance

U.S. Savings Bonds

U.S. Savings Bonds

The Saturday Evening Post

U.S. Savings Bonds are Defense Bonds - Buy them regularly!

1951

Industrial & Engineering

Trane

Trane air conditioning

The Saturday Evening Post

From a dwelling for one... to dwellings for thousands Trane air conditioning serves everywhere

1951

Industrial & Engineering

Anaconda

Anaconda Copper

The Saturday Evening Post

COPPER... Most useful metal known to man

1951

Industrial & Engineering

America's Electric Light and Power Companies

America's Electric Light and Power Companies Public Service

The Saturday Evening Post

Letter from a soldier

1951