About this Vintage Print Ad
This advertisement promotes General Electric's new water soluble silicone, SC-50, identified as a reactive chemical intermediate and a water solution of sodium methyl siliconate. The ad highlights its use as a water repellent for masonry, cement paints, gypsum, concrete, textiles, and paper products, along with its reactivity with metal salts to form durable water-repellent compounds. It invites manufacturers to request technical data and includes a mail-in coupon addressed to General Electric in Waterford, N. Y.
- Brand: General Electric
- Product: General Electric SC-50 Water Soluble Silicone
- Tagline: WANTED! Applications for General Electric's NEW WATER SOLUBLE SILICONE, SC-50
- Publication: Scientific American
- Year: 1952
Objects in the advertisement: hand, pen, paper, chemical formula, coupon, text blocks
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