About this Vintage Print Ad
A black-and-white advocacy advertisement from the American Trucking Industry promoting 'PAR'—Project Adequate Roads—as a solution to America's traffic congestion and unsafe, inadequate highways. The ad argues that one-fifth of highways carry most traffic, that trucks already pay substantial highway taxes, and that those funds should be properly allocated to road construction and maintenance rather than additional taxes. It includes a scenic road photograph and a pledge from the trucking industry to pay its fair share for better roads.
- Brand: American Trucking Industry
- Product: Project Adequate Roads (PAR) by American Trucking Industry
- Tagline: There is a way out of the traffic muddle!
- Publication: The Saturday Evening Post
- Year: 1953
Objects in the advertisement: road, trees, text, logo, signature
Similar Ads
Join the AdRetro Community!
Help support the archive by joining the AdRetro reddit community!
A catalog and collection of vintage, quirky, gay, fashion, tech, gaming and retro advertisements from famous and not so famous magazines.
Ad Collections
All original vintage advertising content on AdRetro is considered fair use or is in the public domain; we claim no copyright or trademark to the original artwork, products and brands. If you believe there is a violation you may submit a copyright complaint and we will quickly respond to it. Use of any of the images on adretro.com is prohibited without prior authorization. See our Terms and Conditions