About this Vintage Print Ad
A black-and-white print ad for McCall's compares confusing department store layouts to magazines with mixed, interruptive advertising. It argues that McCall's separates editorial interests into three sections—Style & Beauty, Homemaking, and Fiction & News—so ads appear in the most relevant context and are therefore more effective. The ad promotes McCall's as 'three magazines in one' and includes circulation and readership claims.
- Brand: McCall's magazines
- Product: McCall's magazines
- Tagline: IF DEPARTMENT STORES WERE LIKE SOME MAGAZINES
- Publication: Fortune
- Year: 1935
Objects in the advertisement: woman, chef, pie, dress, clothing rack, curtain, magazine cover, text blocks
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