About this Vintage Print Ad
This black-and-white NBC advertisement promotes the newly published 'NBC Network Aires' reference book for radio advertisers. It emphasizes that the book replaces vague or 'shadowy' circulation claims with factual data on owner and family reach, total potential circulation for each NBC network and group, and practical figures for selling, distribution, and merchandising plans. The ad also explains how ratings can be translated into actual listener numbers and notes that agency executives and national advertisers can obtain a copy by contacting NBC offices in New York, Chicago, or San Francisco.
- Brand: National Broadcasting Company, Inc. (NBC)
- Product: NBC Network Aires
- Tagline: No More Shadow Boxing
- Publication: Fortune
- Year: 1935
Objects in the advertisement: boxer, shadow, book, boxing gloves, shorts, shoes, text
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