About this Vintage Print Ad
An industrial advertisement for Robertson Co. promoting the Robertson Steel Floor System and related building construction methods. The ad emphasizes elimination of under-floor duct systems, 100% electrical flexibility, faster construction, greater safety for workers, reduced fire hazards, and stronger floors with less bulk. It references use in major projects including the Grant Building and First Hospital in the World to Fully Air Conditioned, and highlights applications for homes, small homes, speed in construction, flexibility, safety, fire safety, and birthplaces where the system was used.
- Brand: Robertson Co.
- Product: Robertson Steel Floor System
- Tagline: Revolutionary new BUILDING DEVELOPMENT
- Publication: Fortune
- Year: 1935
Objects in the advertisement: building, arched industrial structure, house, skyscrapers, construction framework, workers, text boxes
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