About this Vintage Print Ad
A black-and-white advertisement for N. W. Ayer & Son compares effective advertising to a successful salesman. It presents a handwritten 'specification sheet' listing qualities such as selectivity, good first impression, knowledge of human nature, showmanship, imagination, sincerity, clarity, force, initiative, tact, and judgment. The ad emphasizes that the agency has spent 65 years creating advertising based on these qualities and highlights prominent clients and multiple office locations.
- Brand: N. W. Ayer & Son
- Product: N. W. Ayer & Son advertising services
- Tagline: Good salesmen and good advertising are good for the same reasons
- Publication: Fortune
- Year: 1935
Objects in the advertisement: paper, hands, cigarette, text
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