About this Vintage Print Ad
A black-and-white advertisement for Ruthrauff & Ryan, Inc. promoting its advertising expertise. The copy argues that even a 10-cent product purchase matters greatly to consumers with limited budgets, and that successful advertising must understand mass-market needs, motivations, and values. It positions the agency as experienced in selling low-priced goods and lists numerous national advertisers among its clients.
- Brand: Ruthrauff & Ryan, Inc.
- Product: Ruthrauff & Ryan, Inc. advertising services
- Tagline: What do you mean ONLY 10¢?
- Publication: Fortune
- Year: 1935
Objects in the advertisement: text, r and r logo
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