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About this Vintage Print Ad
The advertisement highlights the unique taste of Pabst Blue Ribbon Beer, emphasizing the 'Pabst Blue Ribbon Touch' that comes from resting the malt an extra six weeks. It promotes the beer's availability in regular bottles and cans, as well as a new Snap-Cap Full Quart can.
- Brand: Pabst
- Product: Pabst Blue Ribbon Beer
- Tagline: This one has the touch!
- Publication: Life Magazine
- Year: 1956
Objects in the advertisement: man, glass, bottle, blue ribbon
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