Brand
Pabst
Product
Pabst Blue Ribbon Beer
Publication
Life Magazine
Tagline
This one has the touch!
Year
1956
About this Ad
The advertisement highlights the unique taste of Pabst Blue Ribbon Beer, emphasizing the 'Pabst Blue Ribbon Touch' that comes from resting the malt an extra six weeks. It promotes the beer's availability in regular bottles and cans, as well as a new Snap-Cap Full Quart can.
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