About this Vintage Print Ad
This advertisement promotes Calvert Extra Soft Whiskey, highlighting its holiday decanter. The ad suggests that the decanter is attractive enough to be displayed without the label, as people will recognize the whiskey by its taste. It also mentions that the soft whiskey is available in a gift-wrapped decanter or regular bottle at no extra cost.
- Brand: Calvert
- Product: Calvert Extra Soft Whiskey
- Tagline: If you think Soft Whiskey’s holiday decanter will look better on your buffet without the label, go ahead peel it off. The people who drink it will know it’s Soft Whiskey anyhow.
- Publication: Life Magazine
- Year: 1964
Objects in the advertisement: whiskey bottle, hand, water faucet, water, label
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