About this Vintage Print Ad
This advertisement for Canadian Club Whisky uses the legend of the 'Lost Dutchman' gold mine to create a sense of adventure and mystery. It describes a journey into the mountains near Phoenix, Arizona, where a case of Canadian Club was hidden. The ad invites readers to seek out the location using clues, blending the allure of treasure hunting with the enjoyment of Canadian Club. The ad emphasizes the whisky's adventurous spirit and premium quality, and includes imagery of cowboys, rugged landscapes, and the product itself.
- Brand: Canadian Club
- Product: Canadian Club Whisky
- Tagline: The 'Lost Dutchman' gold mine. Legend says it's near the place where we hid a case of C.C.
- Publication: Life Magazine
- Year: 1978
Objects in the advertisement: horses, cowboys, mountains, case, bottle, glasses, campfire, cactus, rocks
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