Brand
Paul Jones
Product
Paul Jones Whiskey
Publication
Life Magazine
Tagline
Impossible, is it?
Year
1940
About this Vintage Print Ad
This advertisement for Paul Jones Whiskey uses humor and exaggeration, depicting a hunter surprised by an impossible number of falling ducks, to illustrate the unexpected popularity of the whiskey after its price was reduced. The ad emphasizes that Paul Jones is a dry whiskey, known for its lack of sweetness, and highlights that it is now more affordable and five times as popular as before. The ad encourages readers to try Paul Jones if they haven't already.
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