About this Vintage Print Ad
A humorous Schlitz beer ad uses a simple drawing of a brown cow and tells a story about the Great Chicago Fire of 1871, claiming Chicago later wanted more of the premium-quality beer sent from Milwaukee. The ad ties Schlitz to Milwaukee's brewing reputation and promotes it as 'The Beer that made Milwaukee Famous' and a real gusto beer.
- Brand: Schlitz
- Product: Schlitz Beer
- Tagline: It seems there was this cow...
- Publication: Life Magazine
- Year: 1964
Objects in the advertisement: cow, bell, logo, text
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