Brand
Lord Calvert Canadian
Product
Lord Calvert Canadian Whisky
Publication
Life Magazine
Tagline
Follow the Canadian Superstar.
Year
1978
About this Vintage Print Ad
This advertisement for Lord Calvert Canadian Whisky features a large, illuminated bottle with a silhouette of a climber ascending it, symbolizing reaching new heights. The ad highlights the whisky's 'super lightness' and 'superb taste,' encouraging consumers to 'make the ascent' to Lord Calvert Canadian. The visual and text together position the product as a premium choice for those seeking quality and distinction.
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