1938 Dewar's White Label Blended Scotch Whisky Ad - "For Distinguished Service"

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About this Vintage Print Ad

This advertisement promotes Dewar's White Label Blended Scotch Whisky, highlighting its distinguished reputation and the fact that it has been decorated with more than 60 medals of honor. The ad draws a parallel between the whisky and the honored Argyll and Sutherland Highlanders, suggesting that Dewar's White Label is a trusted and reliable choice. The ad also mentions the availability of an 8-year-old and a 12-year-old (Ne Plus Ultra) variant.

Brand: Dewar's
Product: Dewar's White Label Blended Scotch Whisky
Tagline: For Distinguished Service
Publication: Esquire Magazine
Year: 1938

Objects in the advertisement: scottish highlander, kilt, sporran, feathered hat, sword, bottle of whisky, box

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1982 Dewar's White Label Blended Scotch Whisky Ad - "Preferred for smoothness, Dewar's never varies."

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1976 The Christian Brothers Brandy Ad - "This is our AltaVista Ranch near our winery at Mount Tivy. Each fall, we select the choicest grapes from here and a few other nearby vineyards to make The Christian Brothers California Brandy."

1972 Dewar's White Label Ad - "Dewar's never varies."

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