About this Vintage Print Ad
This advertisement from the United States Brewers Foundation promotes beer as a light and refreshing alternative to traditional nightcaps. It suggests that beer, whether ale or lager, is a pleasant way to end an evening and highlights its versatility as both a first and last drink of the night. The ad positions beer as a modern, lighter choice for relaxation before bedtime.
- Brand: United States Brewers Foundation
- Product: Beer (general promotion)
- Tagline: tonight—enjoy a 'lightcap' instead of a nightcap
- Publication: Life Magazine
- Year: 1961
Objects in the advertisement: man, woman, beer glass, couch, magazine
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