About this Vintage Print Ad
This advertisement compares the evolution of hunting and whiskey from the 1890s to the 1940s, emphasizing how tastes have changed over time. It highlights Hiram Walker's Signet as a modern, light-bodied whiskey, aged in specially charred casks for a mellow flavor. The ad claims Signet is the first bonded whiskey of its kind, aged 4 years and 100 proof, appealing to those who prefer a lighter, smoother drink.
- Brand: Hiram Walker
- Product: Hiram Walker's Signet Straight Rye Whiskey
- Tagline: Delightfully light ... because It’s Aged in AGED Wood
- Publication: Life Magazine
- Year: 1940
Objects in the advertisement: man, dog, pheasant, rabbit, trees, bottle, glass
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