![1938 Calvert's Reserve and Calvert's Special Whiskies Ad - "CLEAR HEADS [CLEAR HEADED BUYERS] CALL FOR Calvert WHISKIES"](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/ccb00ba5-cdb9-4405-86c1-8843d7b3cfb5/wallpaper/w=1920,quality=90,fit=scale-down)
![1938 Calvert's Reserve and Calvert's Special Whiskies Ad - "CLEAR HEADS [CLEAR HEADED BUYERS] CALL FOR Calvert WHISKIES"](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/aacf48ef-8375-4079-bd67-ff52c8cc9d2b/mascot/w=128,quality=90)
![1938 Calvert's Reserve and Calvert's Special Whiskies Ad - "CLEAR HEADS [CLEAR HEADED BUYERS] CALL FOR Calvert WHISKIES"](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/1bbf1b38-78b6-493b-a6db-f5fd2ab97730/img_14022_7e34ee37215347918578e97fa581d50d/w=2048,quality=90,fit=scale-down)
About this Vintage Print Ad
This 1938 advertisement promotes Calvert's Reserve and Calvert's Special Whiskies, highlighting their expert blending and smooth, fine flavor. The ad uses the imagery of robins returning north as a metaphor for making wise choices, suggesting that wise people choose Calvert for its perfect blend. It also features a comic strip showing men enjoying Calvert whiskey and a fact box emphasizing the expertise of Calvert's master blenders, who source from the best whiskey regions worldwide.
- Brand: Calvert Whiskies
- Product: Calvert's Reserve and Calvert's Special Whiskies
- Tagline: CLEAR HEADS [CLEAR HEADED BUYERS] CALL FOR Calvert WHISKIES
- Publication: Esquire Magazine
- Year: 1938
Objects in the advertisement: robin, bottle, glass, men, table, plants
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