About this Vintage Print Ad
The advertisement shows a hand pouring Johnnie Walker Red Label Scotch Whisky over ice beside a red tartan gift box and a silver ice bucket. It promotes the whisky as smooth and emphasizes that it is the world’s largest-selling Scotch. The ad also includes the brand’s striding man mascot and references its long heritage.
- Brand: Johnnie Walker Scotch
- Product: Johnnie Walker Red Label Scotch Whisky
- Tagline: Give Johnnie Walker Red, so smooth it’s the world’s largest-selling Scotch.
- Publication: Life Magazine
- Year: 1964
Objects in the advertisement: hand, johnnie walker bottle, ice cubes, silver ice bucket, tartan gift box, holly, striding man mascot
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