About this Vintage Print Ad
This advertisement promotes Listerine Antiseptic as a superior solution for stopping bad breath, claiming it is four times more effective than any toothpaste. The ad targets concerns about halitosis, especially in social situations, and emphasizes that Listerine kills bacteria that cause bad breath, providing long-lasting protection. It also mentions Listerine's usefulness for colds and sore throats. The ad uses a narrative about a woman named Sue, who is attractive outdoors but suffers from bad breath indoors, to highlight the product's benefits.
- Brand: Listerine
- Product: Listerine Antiseptic
- Tagline: Listerine Stops Bad Breath 4 times better than any tooth paste
- Publication: Life Magazine
- Year: 1954
Objects in the advertisement: man, woman, ski poles, bottle, box, group of people
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