About this Vintage Print Ad
This advertisement introduces Colgate 100, a new kind of oral antiseptic designed to control both major causes of bad breath: germs and trapped food particles. The ad emphasizes that Colgate 100 is more effective than just a mouthwash, as it kills germs and helps remove food particles, providing long-lasting breath control. It also soothes minor sore throats and is effective against germs that come with colds and flu. The product is highlighted as being red in color.
- Brand: Colgate
- Product: Colgate 100 Oral Antiseptic
- Tagline: Don’t use a mask. Do use Colgate 100
- Publication: Life Magazine
- Year: 1963
Objects in the advertisement: woman, mask, bottle
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