1951 Listerine Antiseptic Ad - "Before every date... LISTERINE ANTISEPTIC... it's Breath Taking!"

Brand

Listerine

Product

Listerine Antiseptic

Publication

The Saturday Evening Post

Tagline

Before every date... LISTERINE ANTISEPTIC... it's Breath Taking!

Year

1951

About this Ad

This vintage advertisement for Listerine Antiseptic highlights the social embarrassment caused by halitosis (bad breath) and positions Listerine as an essential precaution for fresh breath, especially before social events like dates. The ad uses a dramatic scenario to emphasize the importance of fresh breath and encourages readers to use Listerine regularly for confidence and lasting freshness.

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