About this Vintage Print Ad
This advertisement promotes Scovill Grippers, a snap fastener alternative to buttons for men's shorts. The ad highlights the convenience, durability, and laundry-proof qualities of Grippers, emphasizing that they won't break or pop off like traditional buttons. It features testimonials and endorsements, including approval from the American Institute of Laundering and Good Housekeeping. The ad also lists several leading brands of shorts that use Grippers.
- Brand: Scovill Manufacturing Company
- Product: Scovill Grippers for Shorts
- Tagline: At last...we've ended button bother on shorts!
- Publication: Esquire Magazine
- Year: 1938
Objects in the advertisement: man, woman, shorts, shirt, snap fasteners, magnifying glass, cartoon illustrations
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