Talon
Talon slide fastener
Life Magazine
"TALON" the dependable slide fastener
1941
About this Vintage Print Ad
This advertisement promotes the Talon slide fastener, highlighting its use in Surcoats and other garments. The ad emphasizes the fastener's patented construction, which prevents mis-meshing and accidental opening, making it reliable for jackets, sweaters, raincoats, and similar clothing. The ad also notes the fastener's popularity and scarcity due to high demand, and encourages consumers to look for the Talon trademark when purchasing garments.
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