About this Vintage Print Ad
This 1938 advertisement promotes the Talon Slide Fastener, emphasizing its ease, security, and neatness for men's trousers. The ad highlights benefits such as quicker dressing, a secure closure that can't break off or loosen, and a smooth, invisible seam. It contrasts the Talon fastener with traditional trouser fastenings, suggesting that millions of men now prefer the Talon for its reliability and modern look. The ad encourages readers to request the Talon fastener on their next suit.
- Brand: Talon
- Product: Talon Slide Fastener
- Tagline: It ought to be Compulsory on Pants!
- Publication: Esquire Magazine
- Year: 1938
Objects in the advertisement: men, clock, pants, suit, woman, mirror, chair, table
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