Brand
Max Factor
Product
Max Factor Lash-Full Textured Mascara Wand
Publication
Life Magazine
Tagline
Builds lashes to look longer, thicker, as no other mascara can... sweeps on in a stroke.
Year
1963
About this Vintage Print Ad
This advertisement promotes Max Factor's Lash-Full Textured Mascara Wand, highlighting its ability to make lashes look longer, thicker, and darker in just one stroke. The ad emphasizes the mascara's special lash builders, added texture for full sweeping length, and its waterproof, tearproof formula. It is easy to apply, with one application being sufficient. Available in Black, Brown, and Brownish-Black for $2.00.
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