Brand
Revlon
Product
Revlon Frost Formula 2
Publication
Life Magazine
Tagline
The only lipfrost and lipgloss in one. Colors. Conditions. Shines.
Year
1978
About this Vintage Print Ad
This advertisement introduces Revlon's Frost Formula 2, a product that combines the benefits of a lipstick, lip conditioner, and lipgloss. It emphasizes the unique selling point of being both a lipfrost and lipgloss in one, offering color, conditioning, and shine. The ad highlights innovation from the Revlon Research Group.
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