About this Vintage Print Ad
This advertisement features a testimonial from Robert Montgomery, who states he chooses to smoke Lucky Strike cigarettes for their taste, not because of any contractual obligation. The ad emphasizes the superior taste of Luckies, attributing it to the use of fine, light, naturally mild tobacco and the way the cigarettes are made—always firm and evenly packed. The ad positions Lucky Strike as America's leading manufacturer of cigarettes and highlights the product's cleaner, fresher, and smoother qualities.
- Brand: Lucky Strike Cigarettes
- Product: Lucky Strike Cigarettes
- Tagline: LUCKIES TASTE BETTER CLEANER, FRESHER, SMOOTHER!
- Publication: Life Magazine
- Year: 1954
Objects in the advertisement: man, cigarette pack, ashtray, cigarette, table, suit
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