Brand
Lucky Strike Cigarettes
Product
Lucky Strike Cigarettes
Publication
The Saturday Evening Post
Tagline
Light up a Lucky—it's light-up time!
Year
1955
About this Ad
This advertisement promotes Lucky Strike Cigarettes, emphasizing their superior taste. The ad claims that Lucky Strike tastes better because the tobacco is 'toasted,' making it cleaner, fresher, and smoother. The ad encourages smokers to switch to Lucky Strike for a better smoking experience, using the phrase 'It's Toasted' to highlight the unique selling point.
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