Charles Antell
Charles Antell Formula No. 9
Life Magazine
Without This Vital MOISTURE HUMAN HAIR CAN 'DIE OF THIRST'
1954
About this Vintage Print Ad
This advertisement warns about the dangers of dry, dehydrated hair caused by modern hair treatments and environmental factors. It promotes Charles Antell Formula No. 9, which contains natural, full-potency anhydrous lanolin, as a solution to restore moisture, shine, and manageability to hair. The ad emphasizes that ordinary hair products and simply wetting the hair cannot replace the lost moisture, and only their lanolin-based formula can truly nourish and protect hair. The ad also offers a free trial of the product.
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