Brand
Toni
Product
Toni Home Permanent with Permafix
Publication
Life Magazine
Tagline
You can't tell a Toni from naturally curly hair!
Year
1951
About this Ad
This advertisement promotes the Toni Home Permanent with Permafix, emphasizing that its gentle formula creates waves and curls indistinguishable from naturally curly hair. The ad features a comparison between two women, challenging viewers to guess which has natural curls and which used Toni. It highlights the product's gentle waving lotion, neutralizer, and long-lasting results, claiming more women use Toni than all other home permanents combined.
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