Toni
Toni Home Permanent with Permafix
Life Magazine
You can't tell a Toni from naturally curly hair!
1951
About this Vintage Print Ad
This advertisement promotes the Toni Home Permanent with Permafix, emphasizing that its gentle formula creates waves and curls indistinguishable from naturally curly hair. The ad features a comparison between two women, challenging viewers to guess which has natural curls and which used Toni. It highlights the product's gentle waving lotion, neutralizer, and long-lasting results, claiming more women use Toni than all other home permanents combined.
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