1951 Lilt Home Permanent Ad - "No Other Home Permanent Wave looks...feels...behaves so much like the loveliest Naturally Curly Hair!"

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About this Vintage Print Ad

This advertisement promotes Lilt Home Permanent, a hair care product by Procter & Gamble. It emphasizes the product's superior ingredients, promising a wave that looks, feels, and behaves like naturally curly hair. The ad highlights the ease of use, gentle yet effective waving lotion, and long-lasting, natural-looking results without frizz. The product is available as a complete kit or as a refill for use with plastic curlers. The ad also mentions a money-back guarantee.

Brand: Lilt
Product: Lilt Home Permanent
Tagline: No Other Home Permanent Wave looks...feels...behaves so much like the loveliest Naturally Curly Hair!
Publication: Life Magazine
Year: 1951

Objects in the advertisement: woman, lilt product box, text

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