Lilt
Lilt Home Permanent
Life Magazine
No Other Home Permanent Wave looks...feels...behaves so much like the loveliest Naturally Curly Hair!
1951
About this Vintage Print Ad
This advertisement promotes Lilt Home Permanent, a hair care product by Procter & Gamble. It emphasizes the product's superior ingredients, promising a wave that looks, feels, and behaves like naturally curly hair. The ad highlights the ease of use, gentle yet effective waving lotion, and long-lasting, natural-looking results without frizz. The product is available as a complete kit or as a refill for use with plastic curlers. The ad also mentions a money-back guarantee.
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