About this Vintage Print Ad
This advertisement promotes Lilt Home Permanent, a hair care product by Procter & Gamble. It emphasizes the product's superior ingredients, promising a wave that looks, feels, and behaves like naturally curly hair. The ad highlights the ease of use, gentle yet effective waving lotion, and long-lasting, natural-looking results without frizz. The product is available as a complete kit or as a refill for use with plastic curlers. The ad also mentions a money-back guarantee.
- Brand: Lilt
- Product: Lilt Home Permanent
- Tagline: No Other Home Permanent Wave looks...feels...behaves so much like the loveliest Naturally Curly Hair!
- Publication: Life Magazine
- Year: 1951
Objects in the advertisement: woman, lilt product box, text
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