About this Vintage Print Ad
This advertisement promotes Kellogg's Rice Krispies as a unique breakfast cereal that stays crisp in milk or cream, unlike other cereals that become mushy. It highlights the signature 'Snap! Crackle! Pop!' sound, the oven-popped process, and the use of American-grown 'Blue Rose' rice. The ad also features a test showing the cereal still floating after 2 hours in milk, emphasizing its lasting crispness.
- Brand: Kellogg's Company
- Product: Kellogg's Rice Krispies
- Tagline: They've got the knack of staying CRISP!
- Publication: Life Magazine
- Year: 1939
Objects in the advertisement: bowl of cereal, banana, plate, milk, box of rice krispies, woman, boy, spoon, table
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