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About this Vintage Print Ad
This advertisement promotes the new 'Special K Breakfast' as a sensible, protein-rich, low-calorie breakfast option for weight control. It highlights that the meal is quick to prepare, contains fewer than 250 calories, and is easy to enjoy daily. The ad includes a suggested menu (Special K cereal with skim milk, fruit juice or grapefruit, and black coffee or tea) and emphasizes the importance of a nutritious breakfast for overall well-being. The ad also encourages moderation and consulting a doctor for weight control advice.
- Brand: Kellogg's Company
- Product: Kellogg's Special K Breakfast
- Tagline: It starts your day with important, complete protein—yet supplies fewer than 250 calories. It’s quick as instant coffee—and tastes so good you can live with it month after month
- Publication: Life Magazine
- Year: 1961
Objects in the advertisement: cereal box, bowl, spoon, milk jug, cup, saucer
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