Brand
Winston Cigarettes
Product
Winston Lights
Publication
Omni
Tagline
Excellence. The best live up to it.
Year
1986
About this Vintage Print Ad
This advertisement for Winston Lights cigarettes features three rugged men in outdoor gear standing on a scenic cliffside, suggesting adventure and masculinity. The ad positions Winston as 'America's Best' and emphasizes excellence, appealing to those who see themselves as living up to high standards. The Surgeon General's warning about the health risks of smoking is prominently displayed.
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