1986 Winston Lights Ad - "Excellence. The best live up to it."

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About this Vintage Print Ad

This advertisement for Winston Lights cigarettes features three rugged men in outdoor gear standing on a scenic cliffside, suggesting adventure and masculinity. The ad positions Winston as 'America's Best' and emphasizes excellence, appealing to those who see themselves as living up to high standards. The Surgeon General's warning about the health risks of smoking is prominently displayed.

Brand: Winston Cigarettes
Product: Winston Lights
Tagline: Excellence. The best live up to it.
Publication: Omni
Year: 1986

Objects in the advertisement: three men, helicopter, cigarette pack, cliff, water, mountains, vegetation

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