About this Vintage Print Ad
This advertisement from The Bankers Life promotes a free booklet titled 'A consumer's guide to buying life insurance.' The ad emphasizes the importance of making informed decisions about life insurance and offers the booklet as a tool to help consumers compare different types of policies, understand their benefits, and avoid costly mistakes. The booklet is part of The Bankers Life's consumer education program and is available by mail. The ad encourages readers to request the booklet regardless of which company they choose for their insurance needs.
- Brand: The Bankers Life
- Product: The Bankers Life 'A consumer's guide to buying life insurance' booklet
- Tagline: this free booklet could save you money.
- Publication: Esquire Magazine
- Year: 1982
Objects in the advertisement: booklet, papers, coupon form
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