Technicolor
Technicolor Video Showcase
Esquire Magazine
A COLOR TV & VCR TOGETHER FOR THE FIRST TIME AS A PORTABLE.
1982
About this Vintage Print Ad
This advertisement introduces the Technicolor Video Showcase, a portable device that combines a color TV and VCR for the first time. It is marketed as a lightweight, multi-purpose tool ideal for business use, allowing users to record and play back video memos, meetings, training programs, and sales presentations. The ad highlights its portability, ease of use (no hook-ups or wires), and the ability to monitor and record simultaneously in full color. The product is promoted as being as portable as a briefcase and suitable for both business and personal use.
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