About this Vintage Print Ad
This advertisement promotes Merit Cigarettes, highlighting new research that claims an overwhelming majority of Merit smokers report a taste bonus at low tar. The ad emphasizes that over 90% of Merit smokers are glad they switched from higher tar cigarettes, and 9 out of 10 former higher tar smokers find Merit an easy switch without sacrificing taste. The ad positions Merit as the best-tasting low tar cigarette and the proven alternative to higher tar smoking.
- Brand: Merit Cigarettes
- Product: Merit Filter and Merit Menthol
- Tagline: "Extra Taste."
- Publication: Esquire Magazine
- Year: 1982
Objects in the advertisement: cigarette packs, cigarettes
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