1982 Merit Filter and Merit Menthol Ad - ""Extra Taste.""

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About this Vintage Print Ad

This advertisement promotes Merit Cigarettes, highlighting new research that claims an overwhelming majority of Merit smokers report a taste bonus at low tar. The ad emphasizes that over 90% of Merit smokers are glad they switched from higher tar cigarettes, and 9 out of 10 former higher tar smokers find Merit an easy switch without sacrificing taste. The ad positions Merit as the best-tasting low tar cigarette and the proven alternative to higher tar smoking.

Brand: Merit Cigarettes
Product: Merit Filter and Merit Menthol
Tagline: "Extra Taste."
Publication: Esquire Magazine
Year: 1982

Objects in the advertisement: cigarette packs, cigarettes

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