Merit Cigarettes
Merit Filter and Merit Menthol
Esquire Magazine
"Extra Taste."
1982
About this Vintage Print Ad
This advertisement promotes Merit Cigarettes, highlighting new research that claims an overwhelming majority of Merit smokers report a taste bonus at low tar. The ad emphasizes that over 90% of Merit smokers are glad they switched from higher tar cigarettes, and 9 out of 10 former higher tar smokers find Merit an easy switch without sacrificing taste. The ad positions Merit as the best-tasting low tar cigarette and the proven alternative to higher tar smoking.
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