Casio
Casio Casiotone 701 keyboard
Esquire Magazine
Casio introduces the musical instrument that reads music.
1982
About this Vintage Print Ad
This advertisement introduces the Casio Casiotone 701 keyboard, highlighting its unique ability to read bar coded music and play it back, or teach users to play with computer-activated lights. The ad emphasizes its ease of use, versatility with over 20 instrument sounds, drum fills, and background rhythms, and its technical innovation. It also mentions Casio's broader range of electronic musical instruments and encourages readers to experience the next generation of keyboards.
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