Subaru
Subaru 4 Wheel Drive Wagon
Life Magazine
WHEN THE U.S. SKI TEAM SAYS THEY DRIVE A SUBARU, THEY'RE NOT SNOWING YOU.
1978
About this Vintage Print Ad
This advertisement promotes the Subaru 4 Wheel Drive Wagon as the official car of the U.S. Ski Team, emphasizing its reliability in snowy and muddy conditions. The ad highlights the vehicle's spaciousness, affordability, and impressive fuel efficiency (36 highway/26 city mpg according to 1978 EPA estimates). It appeals to families and outdoor enthusiasts, suggesting the wagon is ideal for both everyday use and winter sports activities. The endorsement by the U.S. Ski Team adds credibility and appeal to those who value performance in challenging weather.
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