About this Vintage Print Ad
This advertisement promotes the Subaru 4 Wheel Drive Wagon as the official car of the U.S. Ski Team, emphasizing its reliability in snowy and muddy conditions. The ad highlights the vehicle's spaciousness, affordability, and impressive fuel efficiency (36 highway/26 city mpg according to 1978 EPA estimates). It appeals to families and outdoor enthusiasts, suggesting the wagon is ideal for both everyday use and winter sports activities. The endorsement by the U.S. Ski Team adds credibility and appeal to those who value performance in challenging weather.
- Brand: Subaru
- Product: Subaru 4 Wheel Drive Wagon
- Tagline: WHEN THE U.S. SKI TEAM SAYS THEY DRIVE A SUBARU, THEY'RE NOT SNOWING YOU.
- Publication: Life Magazine
- Year: 1978
Objects in the advertisement: car, trees, snow, people, skis, house, luggage
Similar Ads
Shop Vintage Gifts & Accessories
Help support the archive by purchasing my ad inspired posters, gifts, and accessories! My all original products are designed based on the ads in the archive.
Vintage Posters & Frames
Witty, fun, irreverent and elegant vintage-inspired posters. Designed from my vintage ad archives.
From $19.98
Vintage Gifts & Accessories
Vintage-inspired coffee mugs, glasses and other home accessories. Designed from my ad archives.
From $12.98
A catalog and collection of vintage, quirky, gay, fashion, tech, gaming and retro advertisements from famous and not so famous magazines.
Ad Collections
All original vintage advertising content on AdRetro is considered fair use or is in the public domain; we claim no copyright or trademark to the original artwork, products and brands. If you believe there is a violation you may submit a copyright complaint and we will quickly respond to it. Use of any of the images on adretro.com is prohibited without prior authorization. See our Terms and Conditions