Polaroid
Polaroid Sonar OneStep Land Camera
Life Magazine
Polaroid introduces Sonar automatic focusing.
1978
About this Vintage Print Ad
This advertisement introduces the Polaroid Sonar OneStep Land Camera, highlighting its new automatic focusing technology using sonar. By pressing a button, the camera uses sound waves to measure the distance and automatically focuses the lens, allowing users to take sharp, precisely focused pictures easily and quickly. The ad emphasizes the simplicity and innovation of the product, showing a sequence of photos to demonstrate the focusing feature. The starting price is mentioned as 99.95.
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