Brand
Mobil
Product
Mobil 1 Motor Oil
Publication
Life Magazine
Tagline
Imagine. An oil that goes 25,000 miles without a change.
Year
1978
About this Vintage Print Ad
This advertisement promotes Mobil 1 synthetic motor oil, highlighting its ability to last up to 25,000 miles or one year between oil changes. The ad emphasizes benefits such as improved fuel efficiency, superior lubrication, and performance in extreme temperatures (as low as -35°F and as high as 500°F). It positions Mobil 1 as a premium product that helps engines run smoother and last longer, making it the only oil you'll ever need.
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