Mercedes-Benz
Mercedes-Benz Sedan
Life Magazine
You may never need all 120 safety features in your Mercedes-Benz. But it's comforting to know they're there.
1978
About this Vintage Print Ad
This advertisement highlights the advanced safety features of Mercedes-Benz sedans, emphasizing that there are 120 safety features built as standard equipment. The ad details innovations such as the washboard principle for visibility, impact-absorbing design, strong locks, and crumple zones. It reassures customers about the brand's commitment to safety and ongoing research, while also visually showcasing the car and its structural integrity.
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