1978 McDonald's Big Mac Ad - "One in a billion."

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About this Vintage Print Ad

This advertisement highlights the McDonald's Big Mac, emphasizing its unique taste and quality. The ad describes the Big Mac as being made with 100% pure, domestic beef, including cuts of sirloin, chuck, and round, along with pickles, onions, lettuce, cheese, special sauce, and a toasted sesame seed bun. The message focuses on the care and attention given to each Big Mac, positioning it as 'one in a billion' and the one McDonald's cares about.

Brand: McDonald's
Product: McDonald's Big Mac
Tagline: One in a billion.
Publication: Life Magazine
Year: 1978

Objects in the advertisement: hamburger, sesame seed bun, lettuce, cheese, pickles, onions, beef patties, text, mcdonald's logo

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