Brand
McDonald's
Product
McDonald's Big Mac
Publication
Life Magazine
Tagline
One in a billion.
Year
1978
About this Vintage Print Ad
This advertisement highlights the McDonald's Big Mac, emphasizing its unique taste and quality. The ad describes the Big Mac as being made with 100% pure, domestic beef, including cuts of sirloin, chuck, and round, along with pickles, onions, lettuce, cheese, special sauce, and a toasted sesame seed bun. The message focuses on the care and attention given to each Big Mac, positioning it as 'one in a billion' and the one McDonald's cares about.
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