Brand
Kent Cigarettes
Product
Kent Cigarettes Deluxe and King Size
Publication
Life Magazine
Tagline
Today's Kent. The easy switch to low tar.
Year
1978
About this Vintage Print Ad
This advertisement promotes Kent Cigarettes as America's No.1 selling low tar cigarette. It highlights the product's smoother, fuller taste and lower tar content, positioning it as an easy switch for those seeking a low tar option. The ad emphasizes taste and ease of transition, and features a prominent health warning from the Surgeon General.
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