Brand
Canon
Product
Canon AT-1, A-1, F-1, AE-1 Cameras
Publication
Life Magazine
Tagline
A SYMBOL IS A PROMISE.
Year
1978
About this Vintage Print Ad
This advertisement highlights Canon's reputation for quality and reliability by showcasing its selection as the official camera for numerous prestigious sporting events, including the World Championship Tennis, the 1976 and 1980 Olympic Games, the PGA, the 1978 Soccer World Cup, the Long Beach Grand Prix, and World Cup Skiing. The ad emphasizes Canon's commitment to excellence and its promise to deliver top-tier photographic equipment that performs consistently under any conditions.
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