About this Vintage Print Ad
This advertisement promotes British Airways' 'Dollar Stretcher Holidays' offering affordable travel packages to London and Europe. The highlighted deal is $77 for 7 nights in a London hotel, including a 4-day pass for bus and subway systems. Other options include 3 nights for $62, 8 nights with a show tour for $135, and Fly/Drive packages starting at $93 for 7 days. The ad also mentions a $309 roundtrip fare from New York to London. The campaign emphasizes value, flexibility, and the ability to stretch your travel budget.
- Brand: British Airways
- Product: British Airways Dollar Stretcher Holidays in Britain & Europe
- Tagline: $77 for 7 nights in London? Good heavens, we've risen above the pack again.
- Publication: Life Magazine
- Year: 1978
Objects in the advertisement: man, brochure, paper, woman illustration
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