Brand
Avis
Product
Avis GM Car Rentals
Publication
Life Magazine
Tagline
We try harder.
Year
1978
About this Vintage Print Ad
This advertisement announces that Avis now offers rentals and leases of General Motors vehicles, including popular models like Chevy Caprice, Olds Cutlass, Pontiac Grand Prix, Buick Regal, and Cadillac, as well as GMC and Chevrolet trucks. The ad emphasizes Avis's commitment to customer service with their well-known slogan 'We try harder.' It also provides a toll-free number for reservations.
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